Leads, it’s what 95% of exhibitors want and it’s our privilege to help our clients increase their lead generation through smart technology.
To get the most qualified prospects, it requires a strategic plan as well as the technology to make it happen.
Eighty-one percent of trade show attendees are individuals who have authority at their organization to make purchases; therefore, most attendees are key decision makers. If your organization wants more leads and you have a trade show program, we highly encourage you to consider sales enablement and lead generation.
To help attendees through the sales funnel and provide them with the relevant content they need, we have a technology integration called Capture and Sales Enablement. The program provides sales teams on the show floor with a fully customizable app that enables them to:
Capture leads
Upload them to CRM
Instantly share compelling content
Close more leads
The app allows sales teams to create, manage, and track interactive sales content to help potential customers through the sales journey with the right content at the right time.
Sales teams on the show floor are equipped to generate and organize leads in one intuitive platform by the simple act of scanning a badge or business card on their mobile device. Then they can immediately be added to your CRM or marketing automation for further nurturing.
The tool is efficient, effective, and easy to learn and use, even for non-technical users.
If you haven’t thought about a lead generation tool for your trade show program, we’d love to further discuss with you. Countless clients of ours have raving reviews of how Capture and Sales Enablement has helped them achieve their trade show goals and increase their revenue.